With the property market entering a phase of strong screening and restructuring, the value of a project is increasingly judged on substantive factors: location, planning, product quality, progress and the ability to meet owner-occupier demand.
On that basis, MIK Group is accelerating its long-term development strategy in the south of the country, focusing on projects that are properly invested, adding quality housing supply and accompanying the urban development of Ho Chi Minh City.
The Eastern District Continues to Lead Housing Demand in Ho Chi Minh City
According to JLL's mid-2026 data, Ho Chi Minh City recorded about 3,000 newly launched apartments, taking cumulative supply to nearly 342,300 units. The eastern district continues to be the focal point, accounting for up to 70% of new supply, with more than 43% of that in the luxury segment. The market recorded around 3,600 successful transactions, maintaining a cumulative absorption rate above 99.3%. According to a report from Batdongsan.com.vn, the eastern district also accounted for over 30% of interest compared with other areas of the city in Ho Chi Minh City as of Q2/2026.
As the market becomes increasingly cautious, the criteria for choosing a product also become more practical. Mr Nguyễn Văn Đính, Chairman of the Vietnam Real Estate Brokerage Association (VARS), notes that projects with transparent legal standing, developed by reputable developers, with assured construction progress and pricing strategies close to actual payment capacity will lead liquidity. Although the market is under pressure from interest rates and policy changes such as the new land price framework and the electronic real estate identification code, customers will still prioritise developers that guarantee progress and financial strength.
Driven not only by market demand, the eastern district continues to lead thanks to its urban planning orientation. In the polycentric structure of Ho Chi Minh City, the eastern district is designated the Innovation and Technology Pole — the city's nucleus and financial centre.
With its key transport network accelerating construction (Ring Road 2 closing, Võ Chí Công Road widening to 12 lanes, the Mỹ Thủy interchange, the An Phú interchange…), the area has outstanding inter-regional connectivity potential, attracting a high-quality population such as international specialists and management staff at the high-tech parks. Accelerating construction of the Ho Chi Minh City Administrative Centre and the International Financial Centre at Thủ Thiêm, both targeted for completion in 2028, further reinforces its position as the sub-regional nucleus leading the city's strategic infrastructure.
The new administrative centre of Ho Chi Minh City at Thủ Thiêm is expected to add further momentum to resident relocation and raise housing demand in the eastern district
Imperia Sensa Park - a new choice for homebuyers
The potential of the eastern district continues to attract a strong presence from many major developers, including MIK Group. More than a decade ago, MIK Group began its development journey in Ho Chi Minh City with low-rise projects in the eastern district such as Park Riverside, Villa Park, River Park and Rio Vista. Its high-rise product lines, including the M Series, I Series and K Series, all made a strong impression and helped establish MIK Group's reputation in the northern market. Notable projects include The Matrix One, The Magnolia, Imperia Signature Cổ Loa and The Parkland, serving distinct customer groups while pursuing consistent quality and living experience.
Inheriting values already proven in the market, MIK Group is expanding its presence in the south, continuing to pursue the goal of setting standards for sustainable living through its high-rise apartment lines. On 6.8.2026, MIK Group held the groundbreaking ceremony for Imperia Sensa Park, marking a new step in Ho Chi Minh City. Located on the Võ Chí Công axis, the project connects conveniently to Liên Phường Road and the key transport routes of the eastern district, including Ring Road 2 and the Ho Chi Minh City – Long Thành – Dầu Giây Expressway, broadening access to the city's economic and administrative centres. Under the master plan, the project also sits on Metro Line 6 (Thủ Thiêm – Long Thành), expected to operate in 2030 and one of the city's key transport axes for the 2026–2031 period.
With a central location in Ho Chi Minh City's eastern district, Imperia Sensa Park benefits fully from the strategic transport system that has taken and is taking clear shape
Built on a 5 ha site with design consultancy from Singapore-based practices such as studioMilou and ONG&ONG, Imperia Sensa Park offers diverse options for owner-occupiers with two towers comprising 922 premium apartments plus 93 villas and shophouses. The developer's commitment shows through both in the master plan and in each living space: a development density of only 28%, the advantage of two frontages onto the Rạch Chiếc River and the Một Tấn Canal, together with a design that prioritises natural light and ventilation. The layered amenity system is also arranged as multiple experience layers, from highly connected public spaces, shared amenities for community interaction, to private spaces for relaxation and energy renewal.
Not only that, Imperia Sensa Park also aims at a living environment rich in experience, where the river landscape with local character blends harmoniously with the architecture and the amenity system. Everything is organised into one coherent whole, creating balanced spaces suited to an urban pace of life for a modern generation of young residents.
Artist's impression of the high-rise tower lobby at Imperia Sensa Park
After Imperia Sensa Park, MIK Group will continue expanding its presence in Ho Chi Minh City with projects planned for Cần Giờ and Hóc Môn. After more than a decade in the southern market, MIK Group's next step shows that its development direction is not only about scale, but also about how the company converts development experience into products that match real market demand.
In a cycle where buyers increasingly value quality, long-term operational capability and verifiable value, this is also the foundation on which MIK Group continues to pursue the goal of developing high-quality, sustainable living communities tied to the new development rhythm of the southern city.